Happy Un-Valentine's Day!

Does your stomach turn at every sight of couples openly and publicly displaying their affection for each other in over-the-top ways? If your answer is YES, then be prepared to carry along an air-sickness bag with you wherever you go today, 'cos it's a sea full of lovesick lovebirds everywhere.

Fear not though, you are not alone in hating this overly commercial and artificial day where everyone is somehow expected to become either a charming Lothario or a swooning damsel filled with cliched romantic notions and expectations.

You've got to hand it to the genius of marketing and commercialism - what better way is there to spike sales and profits of items such as cards, flowers, chocolates and sexy lingerie (and bleed those lovestruck suckers dry) than to romanticise one particular day annually and name it after a saint who doesn't even have anything to do with love?

Like I said - genius.

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